Since the sound of that first siren in 2017, AFLW has unearthed a whole new footy community.
It’s all ages, all ethnicities, all abilities, all genders.
It’s more than the game itself. It’s kids growing up unaware that footy wasn’t always for girls. It’s coming together for change. And community spirit. And fun. And footy.
It is for everyone.
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THIS IS GENW
THIS IS FOR EVERYONE
THIS IS ICONIC
THIS IS HERE
THIS IS AFLW
This is GenW.
Most generations are defined by age, but this one’s different. GenW is united by footy, but it’s also more than that.
It’s everyone who contributes to the game – players and supporters – getting behind a movement that stands for change and inclusion. It is community.
