1min reading time

This is GenW

This is GENW. This is AFLW.

00:30 Jan 20. 2019. 7:00 PM

It's everyone who contributes to the game - players and supporters - getting behind a movement that stands for change and inclusion.

 

Since the sound of that first siren in 2017, AFLW has unearthed a whole new footy community.

It’s all ages, all ethnicities, all abilities, all genders.

It’s more than the game itself. It’s kids growing up unaware that footy wasn’t always for girls. It’s coming together for change. And community spirit. And fun. And footy.

It is for everyone.

 

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This is GenW.

Most generations are defined by age, but this one’s different. GenW is united by footy, but it’s also more than that.

It’s everyone who contributes to the game – players and supporters – getting behind a movement that stands for change and inclusion. It is community.

This is GenW.

This is AFLW.

 

This is BTS of GENW

01:33 Jan 25. 2019. 7:30 AM

Meet this footy family as they take you behind the scenes at our recent GenW campaign shoot.

It’s not just about me, it’s everyone that’s ever contributed to this game. It’s the fathers, it’s the mothers, it’s the daughters, it’s the sons that stand around the boundary line win lose or draw at a game.

Kara Donnellan, Fremantle AFLW

This is AFLW