Success a family affair for Crows superstar Phillips

ADELAIDE superstar Erin Phillips has no thoughts of riding off into the sunset as a two-time AFLW premiership player, instead using her dad Greg and her brother-in-law, Hawthorn champion Shaun Burgoyne, as motivation to extend her career as long as possible.

The Crows are red-hot favourites to claim their second flag in three years when they host Carlton at Adelaide Oval on Sunday.

Phillips has played a crucial role in the Crows' success since the competition's inception in 2017, winning the competition's best and fairest award in the inaugural year and on track to repeat the feat this season.

The 33-year-old retired from her illustrious basketball career to focus on football and believes the Crows need to make the most of their opportunities.

"When you get a group as special as this, that's when you really want to reward yourselves and be in a position like this," Phillips said on Tuesday.

"I grew up in a family of success.

"Dad played in nine (SANFL Grand Finals) and won eight, so I'm hoping to win number two, but a fair way to go to catch him.

"Shaun, my brother-in-law, I think he's won four (AFL premierships).

"It's like my family has been part of that success."

Greg Phillips – who is celebrating his 60th birthday on Tuesday – was an eight-time premiership player with Port Adelaide in the SANFL.

Erin Phillips is favourite to win her second competition best and fairest this season

The evergreen Burgoyne shows no sign of slowing down, the 359-game veteran still playing great football for the Hawks at the age of 36.

"I said I'd retire at the age he does, so if he can play until he's 40, I'd be happy," Erin Phillips said.

"I feel good. I get eight months off from footy so I get a long time to recover from these short seasons.

"I've always said I'll play until I physically can't any more and I stop enjoying it.

"None of those two things are even close at the moment."

The Crows are hoping to draw a crowd of 30,000 for Sunday's Grand Final in what would be a massive endorsement for women's football in the wake of the trolling controversy surrounding Blues star Tayla Harris.

Harris was subjected to social media abuse, prompting the football community to rally around her and take aim at the trolls.

"People who don't think women's footy is a great product at this point in time, probably are never going to, so it's not about convincing them any more," Phillips said.

"It was obviously a disappointing situation with Tayla, but we've got to see the positives.

"We've got to keep driving that and building our supporter base and they're the true supporters and they're the ones we care about."

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